Why?
Gifts in wills have the potential to transform the long-term future of your church, often making things possible that would not otherwise happen.
Many people are open to leaving a legacy gift—they simply have never been asked or encouraged to consider it.
When legacy giving is spoken about naturally and regularly, it becomes part of the culture of the church rather than a difficult or sensitive subject.
How?
Integrate legacy giving into the life of your parish in gentle and appropriate ways. This might include mentioning it in notices, including information in printed materials, and on your website and social media.
Use clear, positive language that focuses on hope, thanksgiving and the difference such gifts make. Share stories (where appropriate) of how legacy gifts have supported the church’s mission.
Ensure people know how to take the next step, with simple guidance and accessible information available at all times.
Resources & Links
We provide a range of resources to help you introduce and sustain conversations about legacy giving in your parish.
- A suggested approach to promoting legacy giving, with structure, templates and ideas drawn from parish experience
- Customisable literature templates, including legacy leaflets and suggested wording for print and digital use
- Case studies from other parishes to help you share stories and normalise legacy giving
- A template PCC Legacy Policy to help your church set out its approach clearly and confidently
- Information about accessing a free will-writing service through the Church of England’s partner, Farewill
- The churchlegacy.org.uk website, offering helpful guidance, case studies and suggested wording to support your communications
All resources are designed to be accessible and adaptable for your local context.
Help available?
We are here to support you in building confidence and establishing a culture where legacy giving is talked about naturally and pastorally.
- A visit from our Giving Adviser to meet with your PCC or Giving Committee, to explore how legacy giving could be introduced or developed in your parish
- Support in planning how to promote legacy giving, using a structured and proven approach (often the most effective way to begin)
- Help with adapting or creating your legacy materials, whether you want to use templates or develop something more tailored
- Guidance on developing a PCC Legacy Policy and embedding legacy giving into the life of your church
- Ongoing advice and encouragement as you grow this area over time
Whether you are just starting out or looking to build on existing activity, we can work alongside you to help make legacy giving a natural and hopeful part of your church’s life. Do get in touch with our Giving Advisor for advice and guidance on getting started.
